A Hosting Reseller Program Can Add To Your Bottom Line

May 26, 14 • Reseller HostingNo CommentsRead More »

If you are currently running an internet business or are looking to start one then a hosting reseller program may be just what you are looking for to add a little extra income. Most web hosting companies these days offer packages that are known as reseller accounts. These accounts let their owners sell the allotted disk space and bandwidth to others and become a web hosting company through this white label arrangement. This would be the perfect add on business to anyone already operating a web services business like web designers and graphic artists. A hosting reseller program would give you a way to add value to the services that you are already providing to your clients.


Getting Started

The first step to starting your own web hosting company is the purchase of the reseller account. Hosting companies usually offer several reseller accounts for you to choose from based on the amount of disk space provided and the allowable amount of data transfer. Feel free to start small as you can upgrade at any time if you find that you are running short on space or bandwidth. Your reseller hosting program will make this very easy. Usually you can upgrade right from your control panel with a few clicks.

You can even offer your clients unlimited space and bandwidth when you sell accounts to them. This seems impossible at first because nothing is ever really unlimited but it makes much more sense when you take into consideration the statistics for the average website. The average website on the internet takes up very little space, usually less than 1 MB, and gets very few visitors therefore has very limited bandwidth needs usually amounting to less than 1 GB per month. This is referred to as overselling because you are selling more space than you actually have and is very common.


Other Requirements

Once your reseller hosting program is set up the first thing you want to do is get your own website set up. Potential customers are going to need a place to purchase your services. Your site doesn’t need to be over the top, in most cases a simple site will do a better job of selling hosting services but it must look professional. It should explain what services you have to offer and how much each of your packages costs. It should lead a potential customer smoothly through the process of choosing a package, paying for it, and receiving their hosting details.

In order for your customers to pay you, you will need to set up at least one payment method. If you already have a business with a merchant account you may be able to use this, check with your bank. There are also many companies on the Internet that specialize in getting businesses a merchant account so that they can accept credit cards. If you do not wish to go to the trouble of getting your own merchant account set up then you can employ the services of a third party billing company to take payments in exchange for a small fee. The most popular third party billing company is PayPal and it is so popular that you may wish to add it as a payment option for your clients even if you have a merchant account.

Your reseller hosting program may come with client billing and management software. If not then there are several available for you to choose from, some even free. This is the software that is going to make running your own web hosting company much easier. It integrates with both your payment processor and your control panel and automatically handles the provisioning of web hosting accounts to your clients.


Your client makes a payment, the software verifies that payment, and then the software sends an email to your client with all of the details for their new hosting account including login, password, and the nameservers where they will need to point their domain name. This software will save you a ton of time and a lot of headaches.

The final component in your new web hosting business is going to be customer support. This may be the most important part of your hosting reseller program because how well you treat your customers is going to determine how long they stay customers. The most expensive part of running any business is in the acquisition of new customers. It is much easier and cheaper to sell to repeat customers.

How you handle customer support is up to you but you have several options. The easiest is to simply give your customers a support email address where they can reach you. You could also give them access to a telephone number but it would be wise to outsource your customer service if you choose this option. The most common customer support option is a form on your website where your clients can enter a support ticket. Whichever method you choose, make sure that you respond quickly to your clients.

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