Video backlinks can help your website move up in the search engine rankings. It is important to keep in mind, however, that, like with all other backlinks, it needs to be more about the quality of the backlinks than about how many you can get. There are a large number of video directory sites on the internet that will allow just about anyone to upload their videos as long as they are not infringing on copyrights or of an adult nature. The biggest and best of these is YouTube and backlinks you obtain there will prove to be well worth the effort. Google gives a lot of weight to backlinks coming from YouTube for one very important reason, Google owns YouTube. You can use this to your advantage to improve your SEO but be sure to play by the rules or your site could be penalized.
There are three ways that you can achieve your goal of getting a quality video back link to your website or blog:
1. Submit Your Own Video
This is the simplest way to go about getting a video back link but also the least used because most people have the misconception that it is very difficult to create a video. This couldnn’t be farther from the truth and most of the software that you need to create your video is probably already on your computer. You will be using two programs to create your video, PowerPoint and Windows Movie Maker. Movie Maker is free and can be downloaded from Microsoft if it is not already installed. If you don’t own PowerPoint and donn’t want to purchase it then you can use Open Office, a free alternative to create your slide show. The process is rather simple as you will be taking an article on your chosen topic and splitting it up into PowerPoint slides that will then be used in Movie Maker to create your video. As for sound you can either record yourself reading the article or just use some royalty free background music, whichever you are more comfortable with.
2. Video Comments
This is when you find someone else’s video that is related to the keywords for your site and you leave a comment under that video. The first way to do this is to simply type in a text reply but you need to be very careful not to sound like you are trying to sell something or your link and possibly your comment may get deleted. The other way to leave a comment is with what is called a video response. Instead of typing a response you upload a video. This can be a new video or one that you have already uploaded to the site.
3. Video Site Profiles
On each video site that you sign up for you will be able to edit a profile page and tell the world about yourself. In most cases you will be able to add at least one link to your profile and possibly more depending on the rules of that particular site. Use this opportunity to add a backlink to your website and make it appealing so that you can entice other users to click on it and come check out what you have to offer.
Backlinks are one of the most important aspects of the ranking algorithms used by the major search engines. It is important that the backlinks you gain for your website are of the highest quality and that they come from a diverse set of other websites. Video backlinks can help you out on both of these facets giving you the advantage over other webmasters who do not put the effort into acquiring video backlinks.