The speed of your website plays an important role in the success of your website. A slow website speed leaves a poor impression in your potential visitors mind and they might not visit your website again. For all those people who are sick and tired with the poor performance of their website are in for a treat. Here are a few guidelines and tips for enhancing your website’s performance.
Server – Your website’s server will play a pivotal role in determining the overall speed of your website. These days there are hundreds of hosting providers who offer various different kinds of hosting options and servers. The two most common types of servers are shared hosing server and dedicated hosting servers. If your website is new and small in size then you should select a shared hosting server. Shared hosting servers are inexpensive but they might be slow. On the other hand, in dedicated hosting, one server is exclusively dedicated for your website hence your website receives the utmost bandwidth. Dedicated servers are expensive but there are a lot of benefits associated with them.
Do not resize images in HTML – you should only use image editor software like Photoshop for resizing the original image, don’t resize the image in HTML. This will improve the performance of your website.
Don’t use images to flaunt text – Keep in mind that texts in images are totally useless for Search Engine Optimization purpose. Moreover, text on an image will increase the file size of the image and thus it will take more time to load. The more images with text are on your webpage, the heavier the size of the page becomes and eventually it loads very slowly when a potential visitor visits the page.
Use a CDN or Content Delivery Network – Website speed is significantly affected by the location of the user in respect to the server. This means that the more a user is further from the server, the more the data has to travel. This could reduce the speed of your website. However, CDN can help to resolve this issue. If strategically placed, a CDN will allow you to gain advantage of additional speed. The cost of acquiring a CDN might be high but the benefits are manifold.
These are just a few tips for optimizing your website’s speed. Keep in mind that there are several other steps which you can take to improve your websites performance such as using clean codes, optimizing image size, defer loading content etc. I would recommend you to take out some time and research on the internet and look for tips to improve the overall performance of your website.
Your website is the face of your business hence it must be reliable and should leave a long lasting impression in the mind of your customer.